Retail is always one step ahead and that doesn't just the physical stores
There are many different PR processes that can help you monitor and oversee simple communications, but it doesn’t need to be made difficult. If you plan and maintain the basic idea that PR is about keeping a healthy relationship between the clients and the business they are involved with, then it should run smoothly. The main aim being to a hold a mutually beneficial relationship, opening business opportunities to each other.
Social media communications are now a huge topic to include in your PR strategy, and using socials correctly can promote a business’s reputation. Gaining positive outreaching via social media is an easy result but how far can this be pushed? According to ‘Digital Marketing Institute’ there are now 4.2 billion people across the globe who use social media. So, companies are of course delving into all aspects of social media to see how this communication can be pushed further and reach this potentially vast audience. There is a lot to think about, like how social media strongly connects with certain industries and markets, to how many people can be reached and to what countries around the world? The potential is clearly huge!
There are now many tactics across social media to generate interest and keep the communication piece going. Connecting with competitors, clients and subscribers is a good method to build your network. However, another way to do this is by collaborating with social media influencers. Many of these influencers tend to have a massive following and are not called influencers for no reason. Consumers are now more influenced to buy a product if it’s recommended or used by a popular social media influencer, making for a great way to market your product.
But of course, it is not always easy to gain the following of a celebrity and create this relationship. Other ways to push this communication and connection to an audience is guest posting. This is an effective way you can reach varied new audiences that you would not normally connect with. Guest posting is also a two-way collaboration aiding both parties to create strong backlinks and to generate more traffic to their website, but also your content. The website you choose to house your content should be relevant to your work, business or audience to ensure you gain the most effective results. By choosing a trustworthy platform to upload your content, you can research their audience and statistics to make sure your guest posting will be reaching your desired audience. Find the right platform to collaborate with isn’t too difficult with sites like BubbleSEO who provide a platform with the choice of 12 brands to choose from so you are sure to find a suitable website for your content.
Social media communication is just one tiny section of what you can include in your PR strategy, but with 4.2 billion people all having access to social media, it seems like a pretty good place to start. Start making those social media connections and uploading your guest posts and watch your web traffic rise!
